Logo Home   |   Contact   |   Imprint   |   German       
Firmenprofil Innovation Produkte Projekte Referenzen

Is stereotype thinking blocking your progress?
Find a good balance between creativity and structure and reach a clear advantage with the innovation!

Structured Idea Management
…is a process, in which creativity and structure are combined to find efficiently optimal solutions.


  • Efficiency: time saving of 30% and more; cost saving of at least 50%
  • Turnover, growth, profit, breakthrough at the market
  • High hit-rate of your ideas
  • Generation of new business areas
  • Strategic innovation (eg. continuous innovation semi-annual, annual or every two years)
  • Development of innovation culture
  • High motivation and team dynamics
  • Consensus at a broad level


According to the importance of solving a problem, the size of the company and which company-internal resources there are available, a support on the part of I.C.I.C. can be necessary – for the entire project running – from 5 to 30 days.


About the method:

Structured Idea Management combines two oppositional extremes: creativity and structure. Both elements are essential for a successful innovation! Creativity and structure are intentionally deployed in different project phases and thereby a high efficiency is achieved.

In certain phases different creativity-, evaluation- and decision – tools are used. Following are some examples:
Market-research, Observations, Lead User Research, Stakeholder Analysis, SWOT, Brainstorm, Brain Writing Pool, 635, Synectics, Checklists, Screening, Ranking, Risk Assessment, Concept Generation Workshop, Short Investigations, Lead User Workshop,
Risk Analysis, Patent Check, Legal Check, Stakeholder Involvement, Smooth Interfacing and many more…



*A general proceeding has been given here. The Structured Idea Management consists of many modules and can correspondingly be adapted in a very flexible way, to manage a concrete topic / project optimally.


Structured Idea Management in practice:

The application of such processes in big world companies like “Philips“, “Arthur D. Little“, “Procter & Gamble“ has showed, that the expense of  30,000 - 80,000 Euro – if you view the entire idea’s phase, as well as the period of about 6 months – results in a market turnover of 300 million Euro upwards. Additionally the probability, that the so created product becomes a market success rests with 70 % and more.